Company Fluz App
Produce engaging motion graphics and animations that highlight the cashback benefits of the Fluz App.
Deliverables
Storyboarding: Created detailed storyboards to align with the brand’s vision and messaging.
Motion Graphics: Designed and animated promotional video ads for social media, focusing on communicating the app’s key features and user benefits.
Video Editing: Managed video post-production, ensuring seamless transitions, clear messaging, and brand consistency.
Company K-Food in US
Contributed to the visual and digital presence of K-Food in US by supporting website design, SEO optimization, and social media content to boost engagement and visibility.
Deliverables
Web Design Support: Designed and refined visual elements for the landing page and additional site pages using Photoshop, ensuring alignment with brand identity.
Social Media Design: Assisted in creating visually appealing graphics and content to support brand storytelling and grow an online community.
Event Marketing: Supported K-Food’s participation in the 2025 RAMMYS by creating digital assets, social media visuals, and signage to elevate brand presence during the event.
Client Pepsi x Alexander Wang
Production Company Afterparty VFX
Contributed to the production of a high-profile commercial collaboration between Pepsi and Alexander Wang, delivering visually striking animations and working closely with the VFX team to enhance the overall visual impact of the project.
Deliverables
Motion Design: Animated key elements of the commercial to align with the creative vision of the campaign.
VFX Integration: Collaborated with the VFX team to create seamless transitions and dynamic visual effects.
Post-Production Support: Assisted in refining and finalizing video edits to ensure quality and consistency.
Company: Kid Artistic Sense (Children's Art Studio)
Designed playful and educational packaging for the “1 Month Art Class In A Box” to inspire creativity and engagement among young artists.
Deliverables
Package Design: Created vibrant and kid-friendly box designs that highlight the contents and learning objectives of the art kit, while reflecting the brand’s emphasis on fun, exploration, and self-expression.
Visual Storytelling: Incorporated hand-drawn-style elements like brushes, pencils, and paint jars to communicate the hands-on nature of the product and spark imagination in young learners.
Typography & Layout: Balanced informative copy with colorful visuals to ensure clear communication for both kids and parents, while maintaining a cohesive, approachable brand identity across all sides of the packaging.
Project Abrakadoodle
Redesigned the website for Abrakadoodle, a children’s art studio, as a creative exercise in modernizing their brand presence. Reimagined the layout, visuals, and user flow to create a playful, intuitive, and engaging experience for parents and young artists.
Deliverables
Web Redesign (Figma): Created a fully redesigned website concept in Figma, incorporating a bright, playful color palette, bold typography, and art-inspired graphic elements to reflect the studio’s creative energy.
UI/UX Improvements: Streamlined navigation, clarified class information, and improved calls-to-action to make the site easier for parents to explore and register for programs.
Brand Refresh Concepts: Proposed updated imagery, icons, and layout elements that highlight Abrakadoodle’s fun, hands-on approach to art education.
Company Korean American Institute
Led the website design for a high-profile conference, creating multiple visual concepts in Figma and collaborating with developers and fellow graphic designers to bring the final design to life in WordPress. Focused on delivering a modern, user-friendly experience that aligned with the organization’s cultural and professional vision.
Deliverables
UI/UX Design: Designed four distinct website concepts in Figma, offering a range of visual styles and layouts to provide strategic design directions that balanced cultural aesthetics with modern usability.
Creative Collaboration: Worked alongside other graphic designers to develop cohesive visual assets, ensuring brand consistency and a polished, professional look across all website elements.
Web Development Coordination: Partnered with a developer to oversee the implementation of designs into a fully responsive WordPress site, ensuring a seamless user experience across desktop and mobile platforms.
Design Variations: Provided the client with additional alternative design variations and visual assets for future brand use, expanding their digital toolkit beyond the initial project scope.
Project: Fukushima Daiichi Book Design
Designed and produced a conceptual book examining the Fukushima Daiichi nuclear disaster, using print as a medium to explore the growth of radiation and its cause-and-effect impact. The book was physically printed to highlight the interplay of typography, layout, and texture in conveying meaning.
Deliverables
Print Production: Printed and assembled the book to showcase technical skills in layout, formatting, and production.
Typography Exploration: Developed type treatments and hierarchy that mirrored radiation’s spread and intensity.
Visual Narrative: Translated abstract ideas of cause and effect into a cohesive system of imagery, grids, and negative space.
Role Video Editor
Production Company The Colony Media
I worked with a collaborative team of Executive Producers and freelance designers to create teasers for the movie "Trauma" including social media ads and website assets.
"Trauma" (2018) is an Afghanistan war documentary by Harry Sanna that focuses on the daily lives of 'members of a medevac unit [after returning] home to their families and each wounded in different ways’.
